Monday, August 8, 2011
My work partner and I have decided to phase out our little business. He and his wife are moving, and I would rather spend my time writing and promoting my own work. One of the services our business offered was developing and maintaining simple Web sites.
I say simple, because when I first started an image slide show and a mouse-over were considered about the height of technology. Things have progressed until I am not just bewildered by the advances made in the past 10 years, but realize I have no desire to learn. Frankly, my brain won't absorb any more technology.
But one customer asked me to please help him out and I agreed because he is a friend and because I really do enjoy the challenge. This is for a hospital in Liberia, so you can see why I was hooked at doing something a little different.
When I started playing with the overall design, I was struck by the similarities to writing a novel.
1) What is your site/book trying to sell/say.
2) What is the hook on the home/first page that will make visitors/readers click on/turn to the next page?
3) Is it easy to navigate/does the plot flow smoothly?
4) Do the illustrations/scenes add to the information/story?
5) After viewing the site/reading the book, does the visitor/reader know something he didn't know before?
6) Will the visitor/reader return/buy your next book?
I could probably think of more if I didn't need to be actually doing the work. Oh, there is one more:
7) Is the design/plotting so much fun that hours go by before you realize it?
I hope you are enjoying your writing. I know I am.