Now that Release Day for "The Lunch Club" is only two days away I am wondering how much more excitement my friends and family can take. I have Tweeted the news, put it on Facebook and e-mailed everyone on my list. I even had number one son create a book trailer for me and told everyone I knew about it. I can imagine them saying, "Enough already with the book! So you wrote a book--what else is new?"
I know you have to be your own publicist and blow your own horn and all that. But how much is enough?
With my first book, "Angels Unaware," I went all out: ordered business cards and mugs, gave books away to clubs and libraries, and generally did anything I could think of to draw attention to the novel. Although I sold very well locally, I actually barely broke even.
There is a line between acting as your own publicist and becoming an annoying pest that people begin to avoid. I am reminded of the New Yorker cartoon where two men are talking at a cocktail party. One says to the other, "But enough about me. Let me tell you about my book."
I am hoping that the readers who liked "Angels" will be willing to take a chance on its successor without my having to plead with them to buy it. But I do have to let them know it's available.
So--when is enough? Do any of you having trouble walking this fine line? How much horn-blowing can you do before people start covering their ears?